Three mechanics. Three different shopper decisions.
Choose the type by what the shopper should select—not by where the offer appears in the theme.
Compare what actually changes.
Fixed-amount and fixed-total tier discounts are not included because the current editor and checkout path support percentage steps only. Fixed bundles have a separate exact component-price path.
| Decision | Custom bundle | Fixed bundle | Quantity breaks |
|---|---|---|---|
| Best for | Mix-and-match sets, guided boxes, and gift-with-bundle offers | A known set sold as one ready-made product | Buy-more-save-more offers on one product |
| Shopper experience | Shopper chooses eligible items in a bundle builder | Shopper buys the bundle product in one click | Shopper selects a larger quantity from a single-product ladder |
| Pricing | Percentage discount steps; qualifying gifts become free | Exact per-component prices; catalog-relative editor modes resolve to exact prices | Percentage discount steps by paid quantity |
| Exact component prices | No—use a percentage across paid items | Yes | No—use a percentage |
| Free gifts | Optional or required gifts with pools and preselection | No separate gift rules | No |
| Build-a-box sections | Yes, up to five non-overlapping sections | No | No |
| Targeting | Products, variants, collections, exclusions, and placement hints | The sellable parent product replaces builder targeting | Exactly one whole product; no variant or collection target |
| Cart and checkout | Selected paid and gift lines merge into one bundle line after checkout validation | The parent line expands into real component variants at converted fixed prices | The qualifying product quantity merges under the validated ladder step |
| Draft preview | Seven-day tokenized on-store builder preview on a paid plan | No builder preview; use the product page | Seven-day tokenized on-store ladder preview on a paid plan |
| Key limits | 20 steps; 5 sections; 100 products displayed in the storefront grid | 150 components; quantity 2,000 per component | 20 steps; maximum line quantity 99 |
Choose by who decides the contents.
Custom bundle
Mix-and-match sets, guided boxes, and gift-with-bundle offers
Shopper chooses eligible items in a bundle builder
Fixed bundle
A known set sold as one ready-made product
Shopper buys the bundle product in one click
Quantity breaks
Buy-more-save-more offers on one product
Shopper selects a larger quantity from a single-product ladder
Product page is not a fourth campaign type.
Product, collection, landing, and cart are rendering hints for eligible campaigns. They do not change the offer mechanic or checkout rules.
Still deciding?
Start with a worked recipe, then choose the storefront template after the rule is clear.
Find a recipe